- The primary producers will form the collective known as Producer Groups.
- Around 150 Farmers are organized into one Producer Group (PG) and facilitated to practice synchronized market linked production of selected horticultural crops covering around 40 acres
- 20-25 PGs having 3000 to 5000 farmers will be aggregated to form the Producers Company (PC). 30 such Producers companies (PC) will be promoted in 40 Blocks involving around 650 Producer groups covering 100,000 farmers.
- role right from the inception stage ensuring greater accouEach PG comprises of around 150 farmers across 1-4 contiguous villages that practice synchronized production of 2-3 commodities/crops per season. This decentralized approach to creating PGs significantly reduces institutional management load. It also ensures that smallholder farmers play an active leadership ntability and ownership at the community level.
- Whereas PC helps in creating mechanisms to provide different support services such as (a) setting up market eco-system, (b) create / manage irrigation facilities, (c) support small holders to access MSP, Crop Insurance services, (d) access new technologies for production, (e) institutional strengthening of PGs, and (f) support farmers to avail different provisions of the Government.
- “APC model” is based on the hypothesis that the right knowledge, tools, and market ecosystem linkages can recreate synergistic demand and supply conditions in agricultural societies still practicing subsistence agriculture; leading to the creation of thriving agricultural production clusters in a much shorter time frame.
- APC is a self-regulated Farmer Producer organization (FPO) of approximately 3,000-5,000 smallholder farmers in a defined area, who synchronize production of a common basket of commodities to create a marketable surplus and build ecosystem to provide various services required for the farmers in a sustained manner. Each APC (1-2 blocks) comprises of around 20-25 PGs where coordinated production, primary level value addition and vibrant collectives to manage and avail different services
- Selection of winner crop considering small holder farmer’s suitability, agro ecological compatibility and market attractiveness.
- Collective Nursery
- Batch-wise Planting
- Enhancing productivity through improved technologies and ensuring micro practices
- Orchard with intercrop
- NPM based intervention covering 40% families
Developing Critical Infrastructure
- Infrastructure development is an important enabling aspect at various stages of promoting APC; following are the critical infrastructure required for these regions to sustain the APC.
- Irrigation is critical to agriculture. In the proposed region, majority of the farmers do not have access to irrigation. The project proposes to create around 25 acres of irrigation for each PG to take up required level of farming intensity. Depending upon the geophysical situation different types of irrigation structures will be taken up. Under this project following types of irrigation structures would be given priority for bringing more area under irrigation
- Installing new community river lift or individual cluster lift points under OLIC and OAIC,
- Cluster bore well schemes in the probable areas and
- Medium low land /low land dug well along with lifting device.
- Reactivating the existing CRLP schemes
- APC plans to cover approximately 16000 acres under irrigation infrastructure. For that purpose, the project plans to target existing schemes and programmes on offer from Agriculture Department, Odisha Lift Irrigation Corporation (OLIC), Odisha Agro Industries Corporation (OAIC).
- Similarly, improved technology in farming ensures efficient farm production. It decreases farmer’s drudgery and increases efficiency. Therefore, APC targets to cover 70000 farmers under farm mechanization scheme
- Nearly 8000 acres will also be covered under orchard development, including mango, cashew, litchi, banana, pomegranate, lemon and guava.
- The project also plans to create storage infrastructure including sorting, grading and cold storages to create a robust marketing environment.
- To support farmers engaged in livestock rearing the project plans to cover shed construction for Goat and BYP.
- Available schemes with Directorate of Horticulture, Agriculture, F&ARD, OLM, APICOL, OAIC, OLIC and other relevant departments will be converged for creation of critical livelihood infrastructures to achieve the objectives.
Improving Livestock Rearing
- Livestock rearing is integral to agriculture, and they provide critical financial security to the small and marginal farmers. Most of the farmers in this region rear Goat and BYP. Both poultry birds and goats have high regeneration potential and thus within a small period of 1-2 years, significant increase in flock/herd size can be attained to earn a substantial income from the intervention, provided that mass mortality is checked and some critical improved rearing practices can be ensured. Normally, with the absence of mechanism to control mass mortality, farmers lack confidence to make further investments on livestock rearing activity on a business scale, and thus leave them to grow on their own at a sub-optimal level.
- APC Project plans to take both small ruminants (primarily goat) and indigenous birds (primarily indigenous poultry birds) in an integrated manner with establishment of services to ensure timely vaccination, de-worming and first aid services on a large scale along with ensuring improved rearing practices by women in rural poverty pockets. Critical intervention points are as below:
- Service system establishment for preventive as well as curative disease control such as vaccination, de-worming, medication etc. by an entrepreneur called Community Animal Health Worker (CAHW).
- Proper night shelter which helps ventilation, reduces disease and for
BYP it helps in proper hatching and protection from predation
- Improving local breed of BYP and Goat through proper selection and practices
- Improved rearing practices such as supplementary feeding and care
- It is experienced that a sample family can earn around Rs.20, 000 from this intervention over a period of 3 years with the above interventions
- Here also Producers’ group of livestock rearing will be promoted as per the OLM guideline.
Promotion Of Agri-Enterpreneurs & Markets
- Market-focused individuals referred to as an “agri-entrepreneur” (AE) are systematically selected from the local area and groomed to engage with targeted families for adopting improved practices, help them to get inputs, link them with the market and other actors and help in primary level grading, sorting and packaging.
- They earn revenue from these services and will be a role model for the youths in the primary sector. There will be around 1 to 2- AEs per PG who would be systematically groomed.