Promotion Of Agri-Enterpreneurs & Markets

  • Market-focused individuals referred to as an “agri-entrepreneur” (AE) are systematically selected from the local area and groomed to engage with targeted families for adopting improved practices, help them to get inputs, link them with the market and other actors and help in primary level grading, sorting and packaging.
  • They earn revenue from these services and will be a role model for the youths in the primary sector. There will be around 1 to 2- AEs per PG who would be systematically groomed.