Implementation Strategy

This programme is for a period of four years, where intensive support will be provided for 3 years. Last one year will be a phase for consolidation without any financial implication.

Each PG selects 2-3 crops considering market attractiveness, small holder suitability and agro ecological compatibility of crops. As a sustainable measure non-pesticide management (NPM) practices will be introduced with 40% of the families

Around 750 markets linked Agri-Entrepreneurs will be groomed and nested as value chain enablers. In these regions market routes and actors around identified commodities will be developed.

To substantiate the livelihoods of the farmers, livestock (Goat, Sheep and Back Yard Poultry) rearing is also planned with around 40,000 families in these clusters.

Livelihood assets like irrigation in 16,000 acres, orchard development in 8,000 acres, farm mechanization access to 70,000 farmers and shed for Goat and Backyard poultry with 30,000 farmers will be converged from existing schemes in this project to intensify the interventions.

This is a collaborative project among Department of Horticulture, Odisha Livelihood Mission with support from BRLF and PRADAN. BRLF is bringing their Partner NGOs to work with Block, District and State administration to support in mobilizing community, strengthening producers’ institutions and support the department in implementing the project. PRADAN as nodal agency coordinates with other NGOs, develop implementation modalities and support horticulture department in design, management and monitoring of the project.