Market Ecosystem

Major Marketing Channels

Farm gate
Retailers
Retail Outlets
Institutional Buyers
APMCs/Mandis

After bulk harvesting of the produce, aggregation, sorting, grading and packaging at the PG level is undertaken to ensure collective marketing at the doorstep

Different market mechanisms like selling to traders, Mandis, retailers, processors, Veg on wheels, opening retail outlets, linking with institutional buyers etc are adopted to provide better return to the producers.

The above marketing strategy empowers the women smallholders to enhance their negotiation skills, develop better market understanding and adopt new market led practices in the production system.

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